Audience Shot #1.
How Coronavirus is impacting our Google searches
The UK has been on lockdown for almost 3 weeks now and people are beginning to adapt to their new, smaller worlds.
With audiences getting used to their new lockdown-lifestyles, there’s been a spike in a number of google-searches from people asking questions they’d never had to ask themselves before.
Using our social listening tool, Brandwatch, we researched what people were telling the world they’ve started googling…
Some people are even trying to discover new platforms, and realising they’re not quite as ‘down with the kids’ as they previously thought…
Others are really looking for things to do around their homes:
And some are asking the key questions about iconic bands:
But ultimately, there are two big trends we’ve seen from people over the last few weeks: baking bread, and cutting their own hair.
When you head over to Google Trends, you can see this spiking following the UK lockdown. At time of publication, nobody from The Beyond Collective has attempted this, but we’ll keep you updated if somebody does pluck up the courage…
Alongside DIY-hair cuts, bread-making has become a big trend with people finding ways to keep themselves busy and test their baking prowess. As mentioned above, flocks of the UK have googled the secret to sourdough and banana bread.
What does all this mean?
Well, it means audiences are thinking about wildly different things right now to what they previously were just a month ago. Brands need to consider this, ensuring content they publish is not only culturally relevant to these strange times we’re living in, but also has a purpose. Is it helping people get through their days? Is it reassuring? Some welcome light-relief, or self-serving back-slapping?
How brands approach this period will define them for a long time, and audiences wont forget those who misstep, just as they’ll approve of those who get it right.
